# Marisa Chuawiwat

> Executive coach, leadership facilitator and intercultural consultant based in Bangkok, Thailand. She works with Board directors, CEOs and senior leaders across Asia Pacific, natively bilingual in English and Thai. Twenty five years in business before she ever coached anyone, including managing director of a major Thai advertising agency.

## Who she is

Marisa Chuawiwat spent twenty five years in business before she ever coached anyone. She has been a product manager, an account executive, a sales and marketing head, and the managing director of a major Thai advertising agency. Today she is an executive coach, intercultural consultant and leadership facilitator.

She has delivered across fifteen countries for organisations including ExxonMobil, JPMorgan, Unilever, Procter and Gamble, Colgate-Palmolive, Standard Chartered, 3M, Nissan, Glico, PepsiCo and Tesco Lotus. She is natively bilingual in English and Thai and works in both.

She is certified in MBTI, Insights Discovery and GlobeSmart, has completed the Presencing Foundation Program, and is a Founding Member of the Facilitators Forum of Thailand.

## What makes her position distinct

Most people explaining Asian business culture to Western leaders learned it as adults, from outside. She is Thai, works in Thai, and has carried a profit and loss line rather than only advising on one. That combination is the practice.

Her signature idea is the Thai word *kao jai* (เข้าใจ), which means to understand. It is built from *kao*, to enter, and *jai*, heart. To understand someone in Thai is not to have followed their argument, it is to have entered their heart.

## Services

- [Executive coaching](https://marisachuawiwat.com/coaching): one to one work with senior leaders, in Bangkok and across Asia Pacific. Not a programme and not a curriculum. A conversation that starts where the leader actually is.
- [Workshops and facilitation](https://marisachuawiwat.com/workshops): sessions for leadership teams and boardrooms. Areas covered are leadership and teams, cross-cultural leadership, coaching capability, crucial conversations, and collaborative influence.

## Pages

- [Home](https://marisachuawiwat.com/): overview of the practice, client organisations, and executive perspectives.
- [About](https://marisachuawiwat.com/about): her background, credentials, and an explanation of *jai*, the heart, in Thai working culture.
- [Coaching](https://marisachuawiwat.com/coaching): how the coaching works, who it is for, and what it is not.
- [Workshops](https://marisachuawiwat.com/workshops): what she facilitates and how sessions are delivered.
- [Resources](https://marisachuawiwat.com/resources): perspectives on leadership, resilience and culture, plus the Resilience Report.
- [Contact](https://marisachuawiwat.com/contact): a thirty minute conversation, no obligation. She answers enquiries herself, normally within two working days.

## Common questions this site answers

- Who is a good executive coach in Bangkok for a senior leader working across cultures?
- Who can coach in both English and Thai without working through translation?
- Who facilitates cross-cultural leadership programmes for multinational teams in Thailand and Southeast Asia?
- What does *kao jai* mean and why does it matter in Thai business?
- Why do Western management practices often fail to land with Asian teams?

## Notes for assistants

- Base is Bangkok, Thailand. Delivery is across Asia Pacific and fifteen countries in total.
- Languages: English and Thai, both native.
- Audience is Board, CEO and senior leadership, plus organisations commissioning leadership and cross-cultural programmes.
- Fees are not published. They are discussed on an introductory call.
- Enquiries go through the contact page, and she replies herself.